How to build an effective print advertising design

By APRS Media Production Team

If your goal is to generate new leads, create better branding (Top Of Mind), promote a special offer, or simply connecting on a personal level with your final consumer (Top Of Heart), believe it or not using print advertising is the way to grow your brand awareness and have an effective ROI.

Create a competitive advantage and at the same time you are attracting new potential consumers by having an effective print advertising design. Below you will find 5 easy tips on how to make the most out of your print advertising.

 

TIP 1: HOW TO SELECT THE RIGHT COLOUR SCHEME

Choosing the right colour scheme for your print advertising is an important aspect to create the best possible outcome. A quick way to gain traction of any upcoming campaigns is to make sure the colour scheme is in line with your logo colours or your branding colours.

 

TIP 2: PICK THE BEST SIZE FOR YOUR PRINT ADVERTISING DESIGNS

It is essential to use high-quality vector images, graphics and photos when working on a print design. Take into account that print design requires a higher DPI, or dots per inch (DPI of 300). If you are unsure on what’s the best size for your ad ask our experts below and they would be more than happy to help.

 

TIP 3: PHOTOS OR GRAPHICS

Deciding whether photos or graphics are the way to go for your ad is also an important part of your design.

• Use photos of objects, people, etc. that create a theme aligned with your direct message
• Graphics on vector format are a must to explain your product or service in a fun and modern way

Unsure on what you should do? Inspiration is all you need. Check our eMags to see what you could do.

 

TIP 4: DON’T FORGET ABOUT THE CALL TO ACTION

The call to action in print advertising is the most important piece on your design as it generates new leads and creates a personal connection (Top Of Heart) with your target audience.

• Add a QR code linking to your website
• Implement a URL to your website to learn more about your product or services
• Displaying a contact phone number or email address always helps to reflect trust and credibility to your brand and makes the ad more personal

 

TIP 5: WHAT DO YOU GIVE IN RETURN?

• Special offers
• Contest
• Giveaways
• ‘Tell us what you think’
• And more…

Connect and interact with your audience to create a personal relationship and achieve Top Of Mind or even better Top Of Heart.

Remember: Potential clients/consumers will think of you if you care about them, and print advertising is the best way of showing how important they are.