Overview
NSW Recreational Fishing Guides 2011 - Freshwater & Saltwater.

Almost one million people fish annually in NSW waters and this is your best chance to get a share of the $554 Million they spend each year on fishing and related activities.

A Unique and Powerful Marketing Tool
NSW Recreational fishing guides are the principle tools for the communication of NSW fishing regulations and providing recreational fishers with essential information to help ensure their fishing experience is enjoyable while at the same time complying with NSW fishing regulations.

Demography
Target almost 1,000,000 Readers - More than 998,500 people fish each year in NSW alone:

• 693,000 Male and 305,000 Female
• There are 5.98 Million Fishing Days per annum in NSW
• Recreational fishers spend $554,000,000 per annum on fishing related products alone
• Boats, Tackle, Safety equipment, Insurance, Clothing, Tourism, Camping equipment and accommodation etc
• More than 17% of the population actively participate in fishing activities

The guides are constant companions and reference documents for all classes of fishers. They are exceptional and effective marketing tools for companies to present their products and services to an audience of a MILLION readers.
(Sources; National Recreational and Indigenous Fishing Survey 2003)

The guides will include information that will help maintain a sustainable recreational fishing economy in NSW:

• Bag and size limits for fin fish and invertebrates
• Gear and tackle regulations
• Fishing tips and bait recommendations
• Diving and spear fishing details
• Protected areas such as marine parks, aquatic reserves, intertidal protected areas and fishing havens
• Safe boating practise
• Best conservation of biodiversity practice

Distribution

• 180,000 copies of the NSW Saltwater Fishing Guide
• 120,000 copies of the NSW Freshwater Fishing Guide
• Distributed ìFree of Chargeî at over 1,100 outlets throughout NSW and via Aust Post

Outlets will include:

• Petrol stations
• Regional government offices
• General stores
• License sales outlets
• Fishing gear and tackle retailers

NB This will also include bait and tackle shops that sell recreational fishing licences

This exciting and practical A5 fishing guide is designed to fit neatly into glove boxes and tackle boxes.

Ad Rates

Advertising Bookings
To book advertising please contact the sales executive who has emailed you this media kit or contact the APRS head office by Phone +61 8 8113 9200; Fax +61 8 8113 9201; or Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it Further information about APRS is available on our website at http://www.aprs.com.au Please note. All rates are subject to 10% GST and do not include agency fees.

Administration Enquiries
For account enquiries or ad cancellations please contact APRS head office by Phone +61 8 8113 9200; Fax +61 8 8113 9201; or Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Specifications for your artwork professional

Supplied Artwork
Final artwork and advertising material to be sent via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it as a press optimized PDF file, or on CD or DVD to: APRS Studio, GPO Box 1746, Adelaide SA 5001. We require high resolution press optimised PDF files, but we accept Illustrator, Photoshop (tiffs, eps, jpeg) and InDesign files supplied with all supporting images and fonts where applicable. Images supplied as low resolution files may be refused.

Computer Generated (digital) Files
All files supplied must be press optimised PDF files. We also accept EPS files with all fonts converted to outlines or embedded in the file along with a note to indicate the software used for their production. Scanned images must be in CMYK with a resolution of 300 dpi at the final print size.

Advertising material (apart from editorial text) supplied in any Microsoft software formats (Word, Powerpoint, Excel, Publisher) will NOT be accepted.

Special Positions
Prime positions, other than cover positions, will attract a 20% loading (refer to the pricing section).

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please Note
Artwork for advertising can be recreated in-house by the prepress department, charged at trade rates. Refer to your sales representative for further information.

APRS Profile
Since 1995 Australian Publishing Resource Service Pty Ltd (APRS) has developed a reputation as one of Australia's most successful specialty publishers of industry specific publications. We have a comprehensive knowledge of industries including Mining, Health, Environment, Independent Retirement, and Foreign Investment.

Our Experience
With a team of highly experienced corporate media executives who have many years of experience in all phases of publishing from editorial research to advertising strategies and distribution, we will assist companies to achieve the best results for their investment.

Our Operations
APRS has offices in Brisbane and Adelaide, staffed by fully qualified journalists and a pre-press department with graphic designers who have over 20 years of experience.

Our Commitment and Advantage
To produce prestigious well resourced publications and deliver to a targeted audience, achieving maximum exposure for advertisers. All APRS publications have a loyal readership.

Our Proven Success
Success is measured by the loyalty that APRS has established with long standing clients, many of whom now advertise in a number of publications to increase exposure in proven markets and develop new ones.